Long story short, I accumulated $2,297.50 in Dryv credits, and had them do it. Have some questions? I thought so.
WHAT IS DRYV?
Dryv is a Chicago based on-demand dry cleaner. They’ll pick up your dry cleaning and laundry, then drop if off when it’s done. They are part of the growing “on-demand” landscape that includes the likes of Postmates, Instacart, Washio, Handy, and Sprig, just to name a few.
HOW DID YOU GET SO MANY CREDITS?
You know the “Give $10, Get $10” on every new app these days? There ya go. I referred some 139 users to Dryv that added up to $2,250+ of credits. From March 3, 2014 to November 2, of 2015, every time I needed to do laundry I flipped open the app and requested a pick-up. A couple days later, boom, fresh laundry.
YOU ACTUALLY TOLD 139 PEOPLE ABOUT THIS APP AND GOT THEM TO USE IT?
No, not exactly, and this is the cool part.
In March of 2014, I wrote this blog post promoting my Dryv promo code. At the time, Dryv was a fresh startup and there wasn’t much content on the web about them which made it easy to show up in Google when people searched “Dryv promo code”. It was the perfect mix of new local startup + a perfectly optimized blog post around the search term “Dryv Promo Code” started sending in free-money** in the form of Dryv promo codes almost every day. I would wake up to three or four text notifications saying “so-and-so has just used your promo code, you now have $X amount of credits”. At one point I think i was hovering around $1,800 in credits.
WAIT, THIS DOESNT REALLY ADD UP. HOW DID YOU USE THAT MUCH CREDIT IN SUCH A SHORT TIME PERIOD!?
Part of it was being a bit carless with how I used the credits. Part of it was allowing my roommate and my girlfriend some of the goods, but the biggest part was using the credits for my Airbnb laundry. Over the past couple years I have become a successful Airbnb-er in Chicago. What comes along with this is a shit-ton of sheets to be cleaned. Thankfully, I had Dryv take care of it. Every time a guest left I booked a Dryv cleaning and boom, fresh sheets.
OKAY, THIS CHECKS OUT. HAVE YOU DONE THIS FOR ANY OTHER BRANDS / PRODUCT?
Yes. Over the past few years I have accumulated hundreds of free credits to Everlane ($500+), Uber ($350+), and Postmates ($40+). I want to stress again that Dryv was the perfect storm. It was a new local startup that not many people had heard of. I was an early adaptor and essentially played my cards for Dryv to grow. Thanks to little competition online, my blog post showed up before anyone else. Today, coupon sights, Yelp, and others show up before me, meaning my credits are quickly drying up. But hey, I think I had a good run. Right?
To Dryv for supplying the data for this post and for being cool dudes. If you’re in Chicago and hate going to the cleaners or doing your laundry I highly encourage you to check em out. Oh, and you’ll get $10 off if you use code 15MGV.
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**I say free money, but that is technically not true. I’ve been working in tech startups for the past 3+ years and have developed (Liam Nissan voice) a particular set of skills to pull something like this off. I understand SEO and actually teach classes on the topic at General Assembly in Chicago. Time is extremely valuable, and should never been taken lightly.
Additionally, i’ve been surrounded by hackers and hustlers (shouts to Joel Runyon, Mark Lawrence, Jeremy Smith and Elon Mosbacher) that have the mindset to understand an opportunity when they see one. This mindset has obviously rubbed off on me.
“There is no such thing as free money” – Mom and Dad