I have been wanting to rant about this for a while, and I just feel like the time is right. In my opinion, Facebook is doing it all wrong these days. In the beginning it was the new and fresh thing that everyone needed to get their hands on. These days, it comes with a stigma that is half bad business, and half old news. Facebook seems to have taken a back seat to all the up and coming social media technologies out there. Twitter, instagram, path, just to name a few, have a better understanding of who they are. A semi mid-tech-life crises, Facebook is running into some identity problems, and if they do not figure them out quick, it could spell trouble.
More specifically I have been upset with their plan…really the lack of a plan. A business plan that revolves around buying up all the other hot new items, and allowing anyone to create apps, has trashed the site. Simply, there is WAY too much going on. What happened to the simple profile picture, likes, and wall feed? Now it is clustered with a cover photo, timeline, maps, confusing applications, random game invites from people you have not talked to in over five years, and the list can go on. I’m sure everyone can echo my beef with facebook, and are tired of seeing more and more of the unnecessary.
If you know me at all, then you know my MO. Simplicity. No matter how much everyone thinks they can multitask and be productive, you cannot. Every day of the week I will take someone working 100% on project A, over another who is working 100% on project A, B, C, and D. Facebook of course, is the latter. They have lost sight of what has worked, and have been exploring just too many other paths. If they were to focus their energy on just a couple ideas, the sky is the limit as to what they could accomplish. If the IPO was not a big enough sign for change to come, the continued lack of interest I see all around will be the boost for some big changes. Not to mention, the lack of energy put into the mobile presence of Facebook, which can be an entirely new conversation.
At the end of the day users want an interface that is simple, easy to use, and easy to share with their friends. If you frustrate someone even just a little bit, users will hit that X button in the top left, and find a new and more efficient social media, because they are out there. Facebook might not be dying just yet, but they do need to get their act together to keep their numbers.